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Privacy Policy


Hyper Fire Media respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store and protect your information when you visit our website, contact us, book a call, download a resource, or work with us.

This policy is designed to follow UK data protection requirements, including the UK GDPR and the Data Protection Act 2018.

1. Who we are

Hyper Fire Media is a creative strategy and social commerce agency helping e-commerce brands grow through content, paid ads, TikTok Shop, Meta advertising, creative strategy and related marketing services.

Business name: Hyper Fire Media
Website: https://hyperfiremedia.com
Email: santos@hyperfiremedia.com

For the purposes of data protection law, Hyper Fire Media is the “data controller” for the personal data we collect and use.

2. What information we collect

We may collect the following types of personal information:

This may include:

  • Your name

  • Email address

  • Phone number

  • Business name

  • Website URL

  • Social media handles

  • Information you submit through forms, booking pages, audits, lead magnets or contact forms

  • Any messages, files, campaign information or business details you send to us

Information collected automatically

When you visit our website, we may collect:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Time spent on pages

  • Referral source

  • Cookies and tracking data

  • Analytics and advertising performance data

Client and project information

If you become a client, we may collect and process:

  • Brand information

  • Product information

  • Marketing assets

  • Ad account or platform access details

  • Campaign data

  • Sales, revenue or performance data

  • Content briefs and creative materials

  • Payment and invoice information

3. How we use your information

We use your personal data for the following purposes:


PurposeTypes of data usedLawful basisTo respond to enquiriesName, email, phone number, message detailsLegitimate interestsTo book calls or consultationsName, email, business details, calendar informationLegitimate interestsTo provide our servicesContact details, business information, project files, campaign dataContractTo send proposals, invoices and service updatesName, email, billing details, business detailsContract / legal obligationTo send marketing emails or resourcesName, email, marketing preferencesConsent or legitimate interestsTo improve our website and servicesWebsite analytics, device data, behaviour dataLegitimate interestsTo run ads, retargeting and performance trackingCookie data, website activity, platform dataConsent where required / legitimate interestsTo comply with legal obligationsFinancial records, contracts, invoicesLegal obligation

4. Marketing communications

We may send you marketing emails if:

  • You have signed up to receive them

  • You downloaded a resource from us

  • You enquired about our services

  • You are an existing or previous client

  • We believe our services may be relevant to your business

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us directly at santos@hyperfiremedia.com.

We will never sell your personal data to third parties.

5. Cookies and tracking technologies

Our website may use cookies, pixels and similar technologies to:

  • Keep the website working properly

  • Understand how visitors use the website

  • Improve website performance

  • Measure ad performance

  • Retarget website visitors with relevant ads

  • Track conversions from platforms such as Meta, TikTok, Google or LinkedIn

Cookies and similar technologies may collect information such as your IP address, device type, browser, pages visited and actions taken on our website.

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

6. Who we share your data with

We may share your personal data with trusted third-party service providers who help us run our business and deliver our services.

This may include:

  • Website hosting providers

  • Email marketing platforms

  • CRM systems

  • Analytics providers

  • Advertising platforms such as Meta, TikTok, Google or LinkedIn

  • Payment processors

  • Accounting or bookkeeping software

  • Project management tools

  • Contractors, editors, strategists, media buyers or freelancers working on your project

  • Legal, accounting or professional advisers where necessary

We only share data where necessary and expect third parties to protect your information appropriately.

7. International transfers

Some of the tools and platforms we use may process data outside the UK. Where this happens, we take steps to ensure your data is protected in line with applicable data protection laws.

8. How long we keep your information

We only keep personal data for as long as necessary.

Typical retention periods include:

  • Enquiry and contact form data: up to 24 months

  • Marketing subscriber data: until you unsubscribe or request deletion

  • Client project data: for the duration of the project and a reasonable period afterwards

  • Contracts, invoices and financial records: usually up to 6 years for tax and accounting purposes

  • Website analytics data: according to the settings of the analytics tools we use

We may keep data for longer if required by law, to resolve disputes, or to protect our legal rights.

9. How we protect your information

We take reasonable steps to protect your personal data from loss, misuse, unauthorised access, disclosure or alteration.

This may include:

  • Password protection

  • Two-factor authentication where available

  • Access controls

  • Secure cloud storage

  • Limiting access to people who need the data

  • Using reputable software providers

  • Regularly reviewing the data we hold

However, no method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

10. Your data protection rights

Depending on the circumstances, you may have the right to:

  • Access the personal data we hold about you

  • Correct inaccurate or incomplete data

  • Request deletion of your data

  • Restrict how we use your data

  • Object to certain types of processing

  • Withdraw consent where we rely on consent

  • Request a copy of your data in a portable format

  • Complain to the Information Commissioner’s Office

To exercise your rights, contact us at santos@hyperfiremedia.com.

You also have the right to complain to the UK Information Commissioner’s Office.

Information Commissioner’s Office (ICO)

11. Links to other websites

Our website may contain links to third-party websites, platforms or services. We are not responsible for the privacy practices, content or security of those websites. You should read their privacy policies before submitting any personal data.

12. Children’s privacy

Our website and services are intended for businesses and individuals aged 18 or over. We do not knowingly collect personal data from children.

13. Changes to this privacy policy

We may update this privacy policy from time to time. When we make changes, we will update the “Last updated” date at the top of this page.

14. Contact us

If you have any questions about this privacy policy or how we use your personal data, contact us at:

Hyper Fire Media
Website: https://hyperfiremedia.com
Email: santos@hyperfiremedia.com










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